The Future is CBD and Cannabis

Last year, the market value of the CBD and cannabis industry was $9.3 billion. With an estimated annual compound growth rate of 22.2% yearly, the sector could be worth $24 billion by 2025.

As of now, North America is the largest consumer of CBD and cannabis products. However, Europe is also recording an increasing number of users and is expected to surpass North America in the next few years.

Why CBD and Cannabis?

If you work in the beauty or health and wellness industries, you have probably heard about the benefits of CBD and cannabis. Even better, these natural products have little to zero side effects.

CBD and cannabis bind with your body’s endocannabinoid system to help you get better sleep, relieve anxiety, and gain a more profound sense of relaxation. It also reduces pain for cancer patients.

The Future of the Industry

What does the future hold for CBD and cannabis? Are these products a mere bubble, or will they gain more popularity among consumers?

Here is what you should expect from the CBD and cannabis industry.

Product Innovation

Cannabis is already available in many forms – you can smoke it, apply it as oil, or consume it with food. Most people prefer the last two options because of concerns about smoking and how it affects the respiratory system.

In the future, there will be more products that contain CBD. Some restaurants are already cooking dishes prepared using CBD oil. You can also buy bubble gums containing this substance at your local shop.

Advanced Extraction Methods

Over the years, there have been significant advancements in the methods used in extracting CBD from the hemp plant. In the past, unsafe chemicals like acetone, butane, and ethanol were used for extracting CBD, but this has since changed. This is because hydrocarbons increase the risk of cancer.

Nowadays, companies use safer, more efficient, and eco-friendly means of extraction, such as the supercritical carbon dioxide extraction method. This often produces high-quality CBD oil.  In the future, these products will be available at lower prices due to increased production.

Nanotechnology

Scientists are always looking for ways to increase the amount of CBD that enters your bloodstream, also known as bioavailability. Products with high bioavailability are more effective in providing treatment. Nanotechnology promises to help researchers to develop CBD products with high bioavailability.

Companies are now selling ‘water-soluble’ CBD oils, claiming that they are more effective than standard CBD oils. Although these oils are not soluble in water, they have small molecules that penetrate your cell membranes quickly. This ensures that more CBD particles enter your bloodstream, increasing its bioavailability.

Controlled CBD Levels

Cannabis contains THC and CBD – however, the former is illegal in most jurisdictions because of its psychoactive effects. On the contrary, CBD use is legal. For this reason, scientists are coming up with methods of growing plants with a high concentration of CBD and low to zero THC levels.

CBD and Genetics

Every person responds differently to cannabis. Scientists know this, which is why they are developing customized CBD products to improve the effectiveness of your treatment.

Increased Demand

Consumer demand for cannabis and CBD products is on an upward spiral. By 2025, the CBD market will generate $5.3 billion, up from the current $968 million. The reason behind this growth is that more people are learning about the benefits of CBD, and society is gradually changing its negative perception that came as a result of CBD’s association with marijuana.

How CBD SEO Firm Can Grow Your CBD and Cannabis Business

Since the industry has a promising future, it is wise to invest in SEO if you own a CBD and cannabis business. Ideally, you should hire a professional service provider such as CBD SEO Firm to oversee your entire digital marketing campaign.

Here are some of the services offered by the company.

Content Writing

Your website content is the most crucial aspect of SEO. It allows you to connect to your target audience, sell your ideas and convince them to purchase your products and services.

The best type of content incorporates visuals and text. Videos, images, and infographics are beneficial because they make it easier to understand complex information, such as statistics. The human brain also processes visual content faster than text.

CBD SEO Firm specializes in creating accurate and valuable content that resonates with your website traffic. This improves your rank on search engine result pages. With increased visibility, you generate more leads, and your conversion rates also improve.

Branding

Brand awareness has a significant impact on the productivity of your business. When more people know what your company offers, you are more likely to record bigger sales. CBD SEO Firm can help grow your business’s reach through branding. This involves creating a logo and an accompanying statement that will be the unique identifier of your business.

Web Design

Is your website easy to use? If not, you are inconveniencing yourself and your target audience.

Websites with slow rendering speeds record high bounce rates and cart abandonment rates, meaning they are not worthwhile investments. The same applies to sites that do not have a user-friendly interface.

Ideally, your website should be fast and easy to use. Customers must be able to find what they are after quickly. For instance, you can organize your products into categories and add a filter function to help potential buyers narrow down their selection when shopping.

CBD SEO Firm can optimize your e-commerce website such that users spent more time browsing it, and more importantly, they go further down the sales funnels.  The company also uses reliable web hosting services which guarantee that your site will always be online.

Conclusion

As seen above, the future of the cannabis and CBD industry is promising. With people learning of its benefits and the stigma against CBD reducing, there are endless opportunities to grow your business if you are in this niche.

Since most people shop online nowadays, you can increase your brand’s popularity by creating an online presence. CBD SEO Firm can help you achieve this objective by optimizing your website and social media pages. The company has several years of experience in the industry and a proven track record. Contact us today.

How to Make Your CBD Business Stand Out from the Crowd

One of the biggest challenges business owners face is convincing their target audience that the products they offer are worth buying. However, this isn’t the case for the cannabis and CBD industry. Over the last few years, the sector has had unprecedented growth – with an expected compound annual growth rate of 21.2%, the industry will have a value of $13.8 billion by 2028, according to Grand View Research.

Because of its increasing popularity and promising future, more entrepreneurs are investing in the CBD industry. Regardless, there’s still an opportunity to grow your brand, but you need to be innovative.

Do you want to be a household name in the CBD industry? It’s easier than you think. Although competition is fierce, you can beat your competitors by investing in effective marketing strategies.

Read on to discover some valuable tips on how reduce your social media marketing costs and how to become successful in the CBD industry.

Be Different

If you want your business to stand out, avoid implementing the strategies used by your competitors. For instance, you don’t have to include a green marijuana leaf on your logo. Try thinking outside the box, but don’t use a name or design that won’t resonate with your target audience.

Invest in Professional Branding

While it’s usually cheaper to start an e-commerce business than a brick-and-mortar store, you will incur additional costs by investing in branding and design. These aspects are so critical to your success that you shouldn’t limit the amount of money you spend on them.

A professional service provider like the CBD SEO Firm can give you an edge over your competitors by creating high-quality logos and compelling copy that have a significant impact on potential customers.

For instance, professional branding allows you to target specific demographics like older adults, teenagers, employed people, high-income individuals, etc. The font style, color palettes and typefaces you use on your site can have a massive impact on the success of your campaign.

Another reason to invest in professional branding is that it improves the perceived quality of your products.  A person is more likely to purchase an item worth professional branding than one that doesn’t have any labeling. Professional branding also allows you to zero in on a specific audience, like beginners, cancer patients, injured athletes, etc.

Influencer Marketing

Influencers are individuals with a massive following on social media platforms, mainly because people trust their opinion on particular brands. As a marketer, investing in influencer marketing can grow your brand’s popularity significantly.

That said, many business owners make the mistake of targeting celebrities and other persons with thousands or even millions of followers on social platforms. For better results, you should choose influencers who focus on your niche (in this case, cannabis and CBD products), even if they have a small following. This increases your engagement rates significantly.

Using influencers to market your business can help boost the credibility of your brand. Besides, it improves your search engine rank, which makes your content visible to a broader audience.

If you are unsure whether to invest in influencer marketing, CBD SEO Firm can see you through the process. It’s a worthwhile investment, as 40% of internet users purchase the items they see on Facebook, Instagram, and YouTube.

Offer Discounts

Naturally, customers always look for the best deal when shopping for any item. You can make your offers more attractive to potential customers by offering discounts. The good thing is that you don’t have to do it all year – you can offer discounts monthly, or during special days like Black Friday and other holidays.

Furthermore, you can run special promotions like offering commissions to customers who refer their friends to your business. This improves your engagement and client retention rates.

Attend Trade Shows

Word-of-mouth marketing is undoubtedly one of the best ways of advertising a business, despite the growing popularity of digital marketing. This is why you need to attend trade shows, as they enable you to meet with potential clients and assess the strategies implemented by your competitors.

Moreover, trade shows are an excellent platform for displaying the products you offer and attract new customers. By attending trade fairs, you can increase brand awareness and gain more clients.

Be Detailed

Customers who shop for CBD products are always attentive to details. Your conversion rate is likely to suffer if you don’t describe your offerings properly. Ensure that you improve the copy for all of your products or at least the best-sellers.

To improve your conversion rates, include information about the medical and therapeutic benefits of using CBD. Remember to talk about the people who should use these products. More importantly, use simple terms that are understandable to laypersons.

Create Valuable Content

As cliché as it sounds, content is king. When you publish unique and relevant posts continually, you keep your audience engaged.

High-quality content improves your visibility on search results and increases brand awareness. Industry experts such as CBD SEO Firm often use various content types like text, videos, podcasts, and quizzes to boost your engagement rates further.

Email Marketing

Email marketing is by far the most effective method of promoting your brand online. People who subscribe to your mailing list are already interested in your products and services. By informing them of special offers and new products, you can improve customer relationships and retention.

Final Words

Because it’s still upcoming, the cannabis and CBD industry might present a few challenges to aspiring and established business owners. If you want to succeed, use the strategies mentioned above and always ensure that you comply with the rules set by the authorities.

There’s no doubt that CBD’s popularity will continue to increase – it’s affordable and has numerous health benefits. Additionally, it doesn’t have the side effects associated with pharmaceutical drugs.

If you want to make the most of the booming CBD industry, you should enlist the services of a company as experienced as the CBD SEO Firm. Within a few months, you will have a huge following, and your conversion rates will soar. It’s an investment that you won’t regret.

The Value of SEO for CBD and Cannabis Websites

With more states legalizing the use of cannabis, entrepreneurs and medical professionals are making huge profits off the businesses. By 2025, the cannabis industry will be worth an estimated $30 billion. As a result, the industry is now more competitive than ever. The competition is so intense that sellers are exploring the internet to reach out to the broadest audience possible.

Like other industries, search engine optimization (SEO) can improve your cannabis business significantly. It improves your search engine ranking, which in turn grows your brand awareness and increases website traffic.

If you are yet to invest in SEO, you miss out on an opportunity to direct organic traffic to your website, generate new leads and get new customers.

Do You Need SEO?

If your business does not appear on the first page of Google’s search results when a user searches for a relevant keyword, prospective customers cannot see you at all. This means that you need to invest in SEO to increase your online visibility. Over time, this results in increased website traffic.

Benefits of SEO to CBD and Cannabis Businesses

Here is how SEO can help transform your CBD oil or cannabis start-up into an established business with a consistent flow of customers.

Increased Visibility

Choosing a relevant domain name is a crucial aspect of SEO. Although they were not a significant deal years ago, domain names are now an integral part of Google’s and other search engines’ ranking factors. The name you give to your website helps the search engines robots determine the relevance of your site to a user’s search query.

When you invest in SEO, your domain will have a relevant term such as ‘CBD’ or ‘cannabis’ in its address. This increases your chances of ranking higher on search engine result pages.

Faster Loading Speeds

Do you know that internet users prefer fast-loading web pages over slow websites? According to Google, the time it takes for your website to render pages affects your ranking on search results. Most internet users are impatient and willing to switch to a competing site if your website experiences some downtime, even if it lasts a few seconds.

Fortunately, you can increase your page loading speeds by implementing SEO strategies. One way to do this is by pricking a reliable web hosting company that guarantees your site is always online. More importantly, your pick must deliver fast and consistent loading speeds.

Mobile-Friendliness

Nowadays, most people access the internet using mobile devices, including cannabis users. It is not a coincidence that most of Google’s recent search algorithm updates have heavily focused on mobile. The world’s most popular search engine has two search indexes – one for desktop and another for mobile devices.

Building responsive websites and apps is a crucial aspect of SEO. With search engine optimization as part of your digital marketing campaign, you can capture a broader audience. This, in turn, increases your chances of improving your conversion rates.

More Local Customers

Many business owners mistakenly think that SEO focuses on increasing global reach. In reality, this marketing strategy can also make your establishment more popular among locals. Given that the cannabis market is mainly competitive having a solid customer base in your locale is a massive boost.

Implementing SEO on your cannabis website can help you in several ways. For instance, when you list your business on local directories, you are more likely to rank on the first page of search results. Ensure that you include your address, business name, contacts, and operation hours in your listing.

Another way of implementing local SEO is by seeking reviews from customers. People, particularly potential customers, are more likely to trust your brand if you establish a genuine online presence. This genuineness is more important to Google and other search engines, as it proves that your content, products and services meet the needs of users.

If your site has many positive reviews, your customer base will increase. This is because prospective buyers usually believe in the opinions of previous clients.

Increased Engagement

SEO often goes beyond website optimization – it covers other aspects such as social media marketing, email marketing, link building, influencer marketing, etc.

When ranking websites, one of the factors considered by Google is the quality of backlinks. These links help search engines in gauging the relevance and authority of your content. The more quality backlinks you have, the higher your rank in search results.

Besides Google, social media platforms like Facebook, YouTube, Twitter, and Instagram are the most visited websites on the internet. Creating an account on each of these networks can help you gain higher authority, increase online visibility, generate more leads, and enhance conversion rates.

Enhanced Interaction

Many SEO strategists tend to overlook the importance of images and video, not knowing that 43% of internet users say that they prefer visual content over text.

The good thing about visual content, particularly video, is that only a few cannabis sellers use it. This means that using this strategy presents an opportunity to get an edge over your competitors.

Since most people own smartphones nowadays, videos are fast becoming the preferred means of communication. Most people would rather watch an informative video than read a lengthy article.

Seamless Navigation

Improving your website’s user experience is vital to any SEO marketing campaign. When your site is easy to navigate, users are more likely to spend more time browsing and hopefully buy one of your products or services.

On the contrary, websites that are not optimized tend to have high bounce and cart abandonment rates. Nobody wants to use a platform that does not organize products incategories, it is hard to use, request too much information, and so on.

Final Words

It is vital for all businesses, whether offline or online, to invest in search engine optimization in this digital age. Taking this step can help you gain an edge over your competition, increase your brand’s reach and grow your business.

If you want to take your business to a higher level, contact the CBD SEO Firm today. Our experienced strategists will give you smart insights on how to leverage SEO to transform your SME into a renowned enterprise.