The Future is CBD and Cannabis
Last year, the market value of the CBD and cannabis industry was $9.3 billion. With an estimated annual compound growth rate of 22.2% yearly, the sector could be worth $24 billion by 2025.
As of now, North America is the largest consumer of CBD and cannabis products. However, Europe is also recording an increasing number of users and is expected to surpass North America in the next few years.
Why CBD and Cannabis?
If you work in the beauty or health and wellness industries, you have probably heard about the benefits of CBD and cannabis. Even better, these natural products have little to zero side effects.
CBD and cannabis bind with your body’s endocannabinoid system to help you get better sleep, relieve anxiety, and gain a more profound sense of relaxation. It also reduces pain for cancer patients.
The Future of the Industry
What does the future hold for CBD and cannabis? Are these products a mere bubble, or will they gain more popularity among consumers?
Here is what you should expect from the CBD and cannabis industry.
Cannabis is already available in many forms – you can smoke it, apply it as oil, or consume it with food. Most people prefer the last two options because of concerns about smoking and how it affects the respiratory system.
In the future, there will be more products that contain CBD. Some restaurants are already cooking dishes prepared using CBD oil. You can also buy bubble gums containing this substance at your local shop.
Advanced Extraction Methods
Over the years, there have been significant advancements in the methods used in extracting CBD from the hemp plant. In the past, unsafe chemicals like acetone, butane, and ethanol were used for extracting CBD, but this has since changed. This is because hydrocarbons increase the risk of cancer.
Nowadays, companies use safer, more efficient, and eco-friendly means of extraction, such as the supercritical carbon dioxide extraction method. This often produces high-quality CBD oil. In the future, these products will be available at lower prices due to increased production.
Scientists are always looking for ways to increase the amount of CBD that enters your bloodstream, also known as bioavailability. Products with high bioavailability are more effective in providing treatment. Nanotechnology promises to help researchers to develop CBD products with high bioavailability.
Companies are now selling ‘water-soluble’ CBD oils, claiming that they are more effective than standard CBD oils. Although these oils are not soluble in water, they have small molecules that penetrate your cell membranes quickly. This ensures that more CBD particles enter your bloodstream, increasing its bioavailability.
Controlled CBD Levels
Cannabis contains THC and CBD – however, the former is illegal in most jurisdictions because of its psychoactive effects. On the contrary, CBD use is legal. For this reason, scientists are coming up with methods of growing plants with a high concentration of CBD and low to zero THC levels.
CBD and Genetics
Every person responds differently to cannabis. Scientists know this, which is why they are developing customized CBD products to improve the effectiveness of your treatment.
Consumer demand for cannabis and CBD products is on an upward spiral. By 2025, the CBD market will generate $5.3 billion, up from the current $968 million. The reason behind this growth is that more people are learning about the benefits of CBD, and society is gradually changing its negative perception that came as a result of CBD’s association with marijuana.
How CBD SEO Firm Can Grow Your CBD and Cannabis Business
Since the industry has a promising future, it is wise to invest in SEO if you own a CBD and cannabis business. Ideally, you should hire a professional service provider such as CBD SEO Firm to oversee your entire digital marketing campaign.
Here are some of the services offered by the company.
Your website content is the most crucial aspect of SEO. It allows you to connect to your target audience, sell your ideas and convince them to purchase your products and services.
The best type of content incorporates visuals and text. Videos, images, and infographics are beneficial because they make it easier to understand complex information, such as statistics. The human brain also processes visual content faster than text.
CBD SEO Firm specializes in creating accurate and valuable content that resonates with your website traffic. This improves your rank on search engine result pages. With increased visibility, you generate more leads, and your conversion rates also improve.
Brand awareness has a significant impact on the productivity of your business. When more people know what your company offers, you are more likely to record bigger sales. CBD SEO Firm can help grow your business’s reach through branding. This involves creating a logo and an accompanying statement that will be the unique identifier of your business.
Is your website easy to use? If not, you are inconveniencing yourself and your target audience.
Websites with slow rendering speeds record high bounce rates and cart abandonment rates, meaning they are not worthwhile investments. The same applies to sites that do not have a user-friendly interface.
Ideally, your website should be fast and easy to use. Customers must be able to find what they are after quickly. For instance, you can organize your products into categories and add a filter function to help potential buyers narrow down their selection when shopping.
CBD SEO Firm can optimize your e-commerce website such that users spent more time browsing it, and more importantly, they go further down the sales funnels. The company also uses reliable web hosting services which guarantee that your site will always be online.
As seen above, the future of the cannabis and CBD industry is promising. With people learning of its benefits and the stigma against CBD reducing, there are endless opportunities to grow your business if you are in this niche.
Since most people shop online nowadays, you can increase your brand’s popularity by creating an online presence. CBD SEO Firm can help you achieve this objective by optimizing your website and social media pages. The company has several years of experience in the industry and a proven track record. Contact us today.